Deborah worked with the REPS team last year on the development of our business plan. Her clear, uncomplicated, hands-on approach helped the whole team get on board to produce something that we use and refer to on a daily basis.

Jean-Ann Marnoch, CEO
Register for Exercise Professionals

With over 20 years professional experience, Deborah has an all-encompassing knowledge of the sector that is rooted in a genuine passion for the life-changing benefits of sport and physical activity.

Deborah Potts

Deborah established dp Consulting in 2004, having worked extensively at chief executive and director level across the third sector. She was the first CEO of the Women’s Sport and Fitness Foundation, establishing the organisation as a major campaigning force for women’s sport, and increasing its revenue generation by 300 per cent. She has also acted as Interim Director of Development for Central YMCA, taking the country’s leading arts, health and community charity through a major business redevelopment plan including rebranding, revisioning and the implementation of a cross-charity fundraising strategy.


Deborah’s specialist areas are business planning, change management and statutory funding. In the last year alone she personally brought in over £3 million of statutory income to her clients.

Previously a lecturer on City University’s Masters in Health and Exercise, Deborah holds an MSc in Sport and Exercise Psychology and is a member of the Institute of Fundraising.

> About Us
> About the Team

1 | 2 | 3